Staying up to date with your social network is simple, it’s jut not easy.
140 character with Twitter, a quick post on Facebook or LinkedIn. It is so simple that we discount the importance of updating. The difficulty comes when you try to be consistant.
When to post - Luckily there are some solutions to help you automate some of your posting. The first that I want to talk about is Hootsuite.com. This handy, free site allows you to link facebook profile, fan pages and twitter together. You can update all at once, or schedule future updates. In one hour, you could schedule updates for a month, no problem.
Another cool tool to update is called foursquare.com. This allows you to upddate where you are, based on gps on your phone. It also allows you to comment. So if it is a restaurant, you could give a mini review, or make a suggestion. Checking in takes just a minute, and will generate some conversation.
What to post – People generally don’t want to be sold. However, by updating what your are doing, this tells people what business you are in. Pictures and video are another great form of media to post. Most phones have a camera that take video as well as pictures. Check out Ryan Hukill on facebook, for a good examples of posts.
Another strategy is to ask interest peaking questions. People inherently feel compelled to answer question. So post interest peaking questions. A strategy that I suggest is to post a question, with a link back to your website. i.e. Do you know the 8 steps to selling your home? http://bit.ly/8XX08s
Conclusion - The main point of social media is to make personal connections, and for business, the goal is to get face to face. Make it known that you are real, active and doing business, and the customers will find you. And who know, you might learn a thing or two, or have some fun along the way. Let me know what you think, and check out my website, www.bradburger.com for upcoming live trainings, as well as a library of recorded trainings as well.
